Plant-based body care brand launches two new toothpastes, adding to its best-selling peppermint-flavored variety, as it makes the shift from plastic to eco-friendly, FDA-approved squeeze tubes.
LYONS, Colo. -- Women-owned body care and first aid brand Green Goo, under parent company Sierra Sage Herbs, is excited to announce the launch of its new line of all-natural toothpastes in eco-friendly sugarcane packaging.
Green Goo plant-based toothpastes, each made with peppermint oil and enriched with aloe vera and calendula, freshen breath, brighten and clean teeth, soothe gums, and promote good oral hygiene. Previously available in its original peppermint-flavored option, Green Goo’s new toothpaste varieties are:
- Chlorophyll – Rich in minerals and nutrients, Green Goo Chlorophyll Toothpaste rids the mouth of bacteria, eliminates bad breath, reduces gingivitis, and soothes common gum disorders.
- Hemp Seed Oil – Fortified with minerals, proteins, omega-3 and omega-6, and vitamins, Green Goo Hemp Seed Oil Toothpaste naturally whitens teeth and prevents tooth decay and gum disease, while its anti-inflammatory properties help support sensitive teeth and gums.
Notably, Green Goo also made the shift from plastic to sugarcane packaging for its new line of toothpastes. The new, eco-friendly sugarcane squeeze tubes are BPA free, 100% recyclable, ISO certified, and FDA approved. In contrast to conventional petroleum-based packaging, sugarcane is sustainable, renewable, and absorbs greenhouse gases.
“We are always trying to find ways to innovate and improve,” said Green Goo CEO and Co-Founder Jodi Scott. “Making the switch to sugarcane packaging for our new toothpastes feels like a necessary progression for us and a natural extension of who we are as a brand. These amazing packages help us to reduce landfill, cut back greenhouse gas emissions, and lessen our overall carbon footprint.”
Additionally, Green Goo is also introducing new, biodegradable bamboo toothbrushes engraved with the brand’s logo in an eco-conscious case to coincide with the release of its toothpastes.
Green Goo toothpastes in 4 oz. sugarcane squeeze tubes in all three varieties, as well as its bamboo toothbrushes, are available via GreenGoo.com.
About Green Goo
Formed in 2008, Green Goo, a Sierra Sage Herbs brand, is a women-owned, family-operated, B-Corp. Our products are cruelty free and made in the USA with 100% natural ingredients. We started small, making products for friends, family, and the local farmer's market, and we have now grown into a thriving, value-driven company. As we evolve, we remain committed to our roots: a time-honored lipid infusion process, high-quality ingredients, and simple, effective products that are safe for you, your family, and the environment. To learn more, visit GreenGoo.com.