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Our products are cruelty free, our ingredients are sustainably sourced, and we never use harsh chemicals…

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Our packaging has a new look, but NEVER FEAR! The Green Goo that you know and love remains unchanged inside the nifty new design.

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The beginning

Sierra Sage

We purchase the original all-natural salve company, Sierra Sage Herbs, from Nan, an herbalist, midwife, farmer, and salve-making icon in California. Jen Scott, one of our founders and our Director of Product Development, worked with her for many years learning about farming, wildcrafting, and making all-natural remedies. Sierra Sage remains the name of our parent company to this day.



Jen and her future husband, Chris, move to Idaho where they make all-natural salves from their home and sell them at local farmers’ markets in Boise. Before long they’re traveling to three farmers’ markets a week, in addition to various festivals and other events. Our CEO, Jodi Scott (Jen’s sister), and their mom, Kathy (our Director of Design Operations), fly in from Texas regularly to help make and sell the salves.



We name one of our products Green Goo, because of the color that the herbs make the salve. We’re still basically working out of Jen’s house, where herbs are drying on the porch and in most of the rooms. We are growing or wildcrafting over 90% of our ingredients and buying local beeswax. We get into our first national retailer, Natural Grocers Vitamin Cottage.

The big time

Our First ‘Official’ Family Business Meeting

We land Sierra Sage products into the AAFES, the 2nd largest retailer in the world. There are many high fives before the realization sets in that this ‘hobby gone wild’ is becoming something more. We rent a warehouse, secure a manufacturer, and have our first ‘official’ family business meeting, where we take notes and everything. It feels like we have made it to the big time.

the gathering

Green Goo is Born

We all relocate to Colorado and the whole family begins working full time at Sierra Sage. We do a brand refresh and officially change the name of our entire line of products to Green Goo. We participate in our first Outdoor Retailer trade show and get a big break with Duluth Trading Company. We also become a certified B-corp. As we grow we secure all our herbs and beeswax from organic, ethically-sourced companies, staying true to our roots.

The Green Goo Crew

Main Street USA

We move into a new warehouse and rent a separate office space with a small storefront that’s literally on Main Street in Lyons, CO. We keep building the Green Goo Crew with amazing locals, friends from our college days, and experts from across the country. We are fortunate to have our products on the shelves at Walmart, Safeway, HEB, Albertsons, Sierra Trading Post, GNC, Tractor Supply, Pleasure Chest, Dunham Sports, Roundy’s, Hudson Group, and many more.

The Future is Now

New Products, New Branding, New Line

We continue to grow like crazy. Our employees have become a part of our family, and they rock!! We work hard to design new branding, acquire new manufacturers, develop new products, and more. And if we didn't already feel busy enough, after the 2018 Farm Bill passed, we develop and launch Good Goo, our all-natural line of salves and body care products with hemp.

The Next Episode

Stay Tuned

We launch a new website, build inspiring philanthropic partnerships, and spread goodness in new and exciting ways. Our next chapters are currently being written. We don’t want to give too much away, but you should definitely stay tuned...

Our story

Find out how two sisters and their mom started Green Goo with a lot of help from family and friends…

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