Our salves are fundamentally different from other products on the market. While our herbs are carefully sourced from organic farmers, our defining characteristic is our infusion process. Rather than using pre-made extracts, we infuse our fresh and dried herbs in organic oils (on a low heat for an extended amount of time) to increase the medicinal value of our products. This enhanced process maximizes the potency of our salves, taking the healing properties of the plants to the next level.

We know the phrase full-spectrum isn’t new, but we’ve heard it a lot more lately, largely because of the emergence of hemp as an ingredient in the skin care market. Green Goo has always used a full-spectrum/whole plant approach when creating our products. We were taught that each plant contains within it a mini ecosystem of sorts. That the different parts of the plant exist together for a reason. Some refer to it as the entourage effect. Put simply, all of these plant parts combine to produce a greater benefit than any single part could provide on its own. The analogy we like is that it is better for you to juice an orange and drink it, than it is to just take a vitamin C powder.

Most of our ingredients are registered organic. We also think it’s important that the farmers that grow these herbs, care for the environment by recycling, conserving water, and promoting biodiversity. In fact, it is so important to us, that we have changed our products in the past when an organic option was no longer available or when we felt sourcing an ingredient would have a negative impact on the local ecology or economy.  

We think fair prices should be paid to the people who make things. It’s an important way to support our farming and ranching communities. Fair trade also helps support developing countries, so they can achieve better trading equity which can promote greater self-reliance and sustainability. By supporting fair trade, we advocate improved social and environmental standards for anyone who does the hard work of growing the things we may take for granted every day.

Our labels are as accurate as possible and if it’s not on the list of ingredients it is not in our products. There’s no sneaky stuff in Green Goo. We go out of our way to make a product that is gentle, safe, and effective without synthetics, isolates, perfumes, or artificial ingredients.

It’s also worth saying that we exclude a lot of things from our products. You won’t find petroleum-based ingredients, parabens or phthalates. We don’t use aluminum or baking soda in our deodorants. There’s no Lanolin in our Baby Line. There’s no Deet in our Bugs Be Gone. It calls back to our mission. We want to redefine natural body care by proving that plant-based products can be more effective than products that contain petroleum or other harmful chemicals. We want to empower people by reintroducing them to these plants, that have been used for centuries, to soothe and relieve.

We believe there are too many chemicals in our conventionally used skin and personal care products when there doesn’t need to be. We aim to reintroduce everyone to time-honored, traditional, plant-based skin care that is accessible, powerful, reliable, gentle, and non-toxic. Many of the herbs in our products are recognized by the FDA for their symptom relieving properties. This isn’t snake oil. This is a purposeful combination of old knowledge and scientific research that our customers swear by.

We don’t make products that just cover an ailment or help you ignore your symptoms. Green Goo does more. What that means, for instance, is that our lip balm doesn’t just protect your lips, it also nourishes and helps repair. Our deodorant not only helps fight odor, it also calms, evens, and helps fight skin irritation. Our Castile soap is a great multi-purpose cleanser, and with sunflower, aloe, and shea butter it rejuvenates your skin too. Our ingredients are naturally vitamin and mineral rich and our infusion process helps your body absorb them quickly and easily. We could go on and on. Each product is formulated to meet your skin’s particular needs AND to promote its health and wellness. We’re pretty proud of that and we’re on a mission to show the world how safe, effective, and powerful all-natural skin care can be. Your skin is the largest organ of your body and it should matter what you put on it. Why just cover it, when you can do more?

Early on in the development of Green Goo (back when we were still called Sierra Sage) we realized the importance of safe, effective, simple wound care. In many developing countries a large portion of their medical dollars are spent on cuts, abrasion, and skin conditions that could be treated with herbal remedies or salves. We recognized this as an opportunity to make a difference by providing an inexpensive, portable solution. The hope is, that then those precious funds can be allocated to more severe issues, thus saving lives.

B Corp certification is to sustainable business what Fair Trade certification is to coffee or USDA Organic certification is to milk. This designation reflects the values upon which our company was founded and our operating philosophies today. We became a B Corp because capitalism affects change when it is mindful of doing what is right at the expense of profits. The B Corp Impact Assessment reflects not only what we currently do but applies rigor to and accountability for our mission.

Philanthropy and humanitarianism are two of the philosophical cornerstones of Green Goo. We align and partner with charities, aid organizations, and causes close to our hearts, both in the United States and around the world. We honor and support our philanthropic partnerships in a variety of ways -- financial contributions from proceeds of product sales, physical product donations, in-person volunteering, and more.

We don’t want to sound too hokey here, but we hope you’ll forgive us a moment of passion.

The core of what we do – in simplest terms, is this:
We take what nature provides, we give thanks, and then we use it with purpose.
We do this amazing thing with our ever-growing family and we’re so grateful.

None of us knew that our lives would end up on this particular path, but the darndest thing happened. We made some salves with curiosity and joy and love, and it worked. It helped people. It’s helping people every day, all over the world. We take that responsibility very seriously. So, we show up each morning and we do the absolute best that we can to honor your trust and the old ways and the hard work and the kismet that made this all possible.

We’re going to keep using these Plants With Purpose, until we make a change, even if its only in a small way – Because we have to, because we love you, because it works.