Women-owned brand continues its mission to "Spread Goodness" by giving away over 850 gallons of hand sanitizer and 1,500+ units of its all-natural skincare & first aid products
LYONS, Colo. -- Plant-based body care brand Green Goo, under parent company Sierra Sage Herbs, concluded its $100,000 Pay It Forward campaign, part of its Season of Goodness, by donating $102,776.39 in products to philanthropies, aid organizations, first responder groups, schools, and other worthy recipients throughout the United States. The brand also donated a percentage of its hand sanitizer sales to select non-profit organizations during the campaign as well.
Launched in November 2020 and concluded in January 2021, Green Goo’s $100,000 Pay It Forward campaign was one part contest, one part giveaway wherein randomly-selected weekly winners of an online and social media contest were not only awarded $500 gift baskets full of the brand’s plant-based body care products, but they were then invited to “pay it forward” by selecting their own favorite organizations to receive an allotment of Green Goo’s FDA-compliant hand sanitizers and other all-natural first aid products.
Additionally, Green Goo partnered with a number of notable personalities, including KINRGY founder & CEO, actress and multi-hyphenate Julianne Hough; Nabela Noor, founder of self-love brand Zeba and non-profit scholarship program Noor House; Beautiful Me campaign founder, Moms in Color co-founder, and author Ashley Chea; and Mike Adam, Adam’s Apple NYC founder and on-air radio & television host, among others, to not only spread the message of the campaign, but to donate hundreds of gallons of hand sanitizer to their charities of choice. Likewise, Green Goo also selected a number of deserving hand sanitizer recipients itself throughout the campaign.
“The past year has been undoubtedly challenging for so many people,” said Green Goo Co-Founder and CEO Jodi Scott. “I’m proud that we, along with our customers and various partners, have been able to share such a positive message, while providing vitally important products and support to so many incredible organizations and individuals throughout our Season of Goodness. These sorts of initiatives are why we do what we do.”
Organizations receiving hand sanitizer donations, among other miscellaneous Green Goo products include:
- BABY2BABY (Los Angeles, CA)
- Big Sunday (Los Angeles, CA)
- Brookwood in Georgetown (Georgetown, TX)
- Brown, Holmes and Milliken Insurance Agency (Bangor, ME)
- Cambridge Women's Center (Cambridge, MA)
- Central Synagogue (New York, NY)
- Community Coalition (Los Angeles, CA)
- Conestoga Valley Christian Community Services (Lancaster, PA)
- CRPS Spoonies Care Packages (Pennsylvania)
- East Hampton Volunteer Fire Department (East Hampton, CT)
- Elica Health Centers (West Sacramento, CA)
- Four Footed Friends (Indiana, PA)
- Gallatin CARES (Gallatin, GA)
- Greeley-Weld Habitat for Humanity (Greeley, CO)
- Habitat for Humanity of St. Vrain Valley (Longmont, CO)
- Healthy In The Park (Oakhurst, CA)
- Homeward Alliance (Fort Collins, CO)
- Laurel Advocacy & Referral Services, Inc. (Laurel, MD)
- Longmont United Hospital (Longmont, CO)
- Lyons Elementary School (Lyons, CO)
- New Legacy Home for Women (Lubbock, TX)
- Offices of Dr. Jess Ting | Mt. Sinai Hospital (New York, NY)
- Open Hand Atlanta (Atlanta, GA)
- Unnamed Penn Medicine Hospital (Pennsylvania)
- Pep Packs (Los Angeles, CA)
- Richard Petty Motorsports (Lexington, NC)
- Room at the Inn / The Warming Center (Marquette, MI)
- Saban Community Clinic (Los Angeles, CA)
- Sleeping Bags for the Homeless (Milpitas, CA)
- Sojourner Project (Minnetonka, MN)
- Stevens-Swan Humane Society (Utica, NY)]
- Summit Tacos (Longmont, CO)
- Sunset Shores (Stratford, CT)
- The Advot Project (Los Angeles, CA)
- Thompson Consulting Services (Santa Cruz, CA)
- Tohaali Community School (Newcomb, NM)
- Town of Lyons (Lyons, CO)
- Turner Middle School (Berthoud, CO)
- World Vision (Grand Prairie, TX)
Each month of its Season of Goodness campaign, Green Goo selected two non-profit organizations -- one national/international and one regional Colorado -- to receive a percentage of its hand sanitizer sales. Those philanthropies include:
November 2020
- Summit for Soldiers - https://themountaingoats.weebly.com/
- American Red Cross of Colorado - https://www.redcross.org/local/colorado.html
December 2020
- PARSA (Physiotherapy and Rehabilitation Support for Afghanistan
- Colorado Restaurant Association's Angel Relief Fund
January 2021
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About Green Goo
Formed in 2008, Green Goo, a Sierra Sage Herbs brand, is a women-owned, family-operated, B-Corp. Our products are cruelty free and made in the USA with 100% natural ingredients. We started small, making products for friends, family, and the local farmer's market, and we have now grown into a thriving, value-driven company. As we evolve, we remain committed to our roots: a time-honored lipid infusion process, high-quality ingredients, and simple, effective products that are safe for you, your family, and the environment. To learn more, visit GreenGoo.com.