Green Goo's Commitment to Giving 1% for the Planet

If you’ve spent any time poking around the Green Goo website, you’ve probably noticed our banner for 1% for the Planet on our homepage. Today, we want to share what it means to be a member of this amazing organization, and we hope hearing about the important work they’re doing for the good of our planet will inspire and encourage you to take action as well.

Most people who enjoy spending time outdoors are concerned about the health of our planet and preservation of the beautiful places we love to visit. We’ve all seen ominous news reports and scientific studies about environmental threats, and after a while, it can all feel overwhelming... paralyzing, even.

With so much damage already done and so many huge obstacles still standing in the way of making our planet healthy once again, anything we do can seem like a hopeless drop in the bucket.

1% for the Planet is working to change that. This Vermont-based nonprofit organization is determined to bring new hope and energy to the work of environmental protection, and they’re doing so with the strongest tool available: the power of community.

Here’s how it works: 1% for the Planet is a 501c3 nonprofit organization, which means it doesn’t exist to add to anyone’s private wealth and isn’t politically affiliated.



It was founded in 2002 by Yvon Chouinard (founder of Patagonia) and Craig Matthews (founder of Blue Ribbon Flies), and since then, their small staff has created a network of over 2,000 environmentally focused nonprofit organizations in over 40 countries.

All of the issues you hear about in the news are represented in this network, including land, climate, food, pollution, water, and wildlife. Every day, the people at these nonprofits use their expertise and passion to defend the environment against corporate and political entities that prefer personal profit over sustainable practices. Unfortunately, only 3% of philanthropic giving every year goes to environmental organizations like these, which often leaves them short on vital resources and limits their influence.


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That’s where 1% for the Planet comes in, by connecting businesses (and individuals) with those environmental nonprofits. When a business becomes a member of 1% for the Planet, they are matched with a nonprofit organization that fits well with their interests, goals, and culture. Then, every year, that business donates 1% (or more) of their annual sales to the nonprofit.

With 1% for the Planet, Everybody Wins.

Nonprofits receive essential resources, while businesses get to support meaningful work without the hassle of finding nonprofits on their own. Even better, the businesses give directly to the nonprofits, which means that every penny goes toward environmental work.

The results have been astounding. 1% may not sound like much, but in the 15 years since 1% for the Planet was founded, members have donated over $150 million to environmental causes. One business at a time, one person at a time, one percent at a time, 1% for the Planet has created a powerful community that is giving our environment a voice.



That’s why Green Goo is proud to be a member of 1% of the Planet and why every year, 1% of our Animal First Aid sales goes directly to nonprofit organizations that work day in and day out to keep our planet healthy and beautiful.

The challenge may seem daunting, but if we work together, uniting millions of individual voices, there is hope. Together, we believe we can make a difference.